From muffin baker to millionaire in 5 years
Peter Sun is one of Australia’s most successful entrepreneurs - although he got off to a rocky start, failing marketing at university and going bankrupt in his first business.
Through study, determination and hard work, Peter went on to become a marketing expert who charged more than $3000 an hour for his services … until he recently retired to the Gold Coast.
Peter’s first business was manufacturing spas. But after 5 years of working 15 hours a day, 7 days a week, he went broke, losing his house, and was forced to work as a muffin baker earning $600 per week.
It was at that time Peter discovered the power of information through a course with American marketing guru Jay Abraham, and started to gain knowledge in the area of sales and marketing. Realising that most small businesses fail, Peter got excited about the potential of selling marketing information.
With little more than an idea and a second hand computer, Peter became a marketing consultant. “I found it ironic that I became successful in the topic that I failed at University,” Peter says. “I went from charging $200 per hour in the beginning to charging $3,000 per hour 4 years later - the same as Jay Abraham.”
Over the next 5 or 6 years, Peter realised it was easier to sell products instead of consulting services.
“I discovered that with information products your profit margin is between 80-90%. During those years Peter built a multi-million dollar business, working from home with just a couple of staff.
Peter doesn’t consider himself to be the smartest person around, but he feels the reason he is so successful is because of sheer hard work and perseverance.
“I’ve seen other people use my methods and apply them in ways faster than i thought was possible, but one thing I have is determination, Once I make a decision to do something, I stick it out and I don’t quit. You must also be in business for yourself. If you are not in business then you are not in the game!”
He says the mistake most people make is they under-estimate what they can do in the long-term, and over-estimate what they think they can do in the short-term.
“This does not lead to long-term success in business or in life!” he says.
Peter has written over 30 books and manuals and produced numerous other courses for small to medium sized business owners. Some of Australia’s fastest growing companies got started using Peter’s strategies, with most of these people remaining his friends many years after.
What others say about Peter Sun
Allan Pease, speaker and author - “When it comes to getting big results with low-cost marketing strategies Peter Sun comes up trumps!”
Winston Marsh - International Business Speaker and President of Australian Speakers Association. “When it comes to increasing profits, Peter Sun is pure genius. This package is full of the facts that can make people in business more profitable. If you are in business, any sort of business, drop everything and read it”.
Frank Kaslik, Best Systems - “We spent $10,000 in a year on marketing consultants with NO RESULTS! I used some “Peter Sun Theories” and got an increase in income of around $40,000 for one month.”
Geof Frauenfelder, The Brisbane Institute - “I have studied the success stories of people who have genuinely used Peter Sun’s Success Strategies and Training in their businesses and the results are truly remarkable. They key is that they actually put Peter’s strategies to work, not just hope they would work! I believe that there is NO reason for any small business to fail if they can access Peter Sun’s training, products and services.”