http://www.betterbusinessbureau.co.nz Our mission is to help business owners, and aspiring business owners, to succeed. Wed, 08 Apr 2009 23:11:10 +0000 http://backend.userland.com/rss092 en By Catherine Franz There are four parts to a marketing system and they rest on ten cornerstones. Marketing results are only as powerful as your marketing systems. To build your marketing system you need to be able to do four things: attract convert leverage ... and retain With these four accomplishments and the practice of the 10 ... http://www.betterbusinessbureau.co.nz/free-resources/the-10-cornerstone-principles-of-marketing.html 1. Know what you have to say Sounds fundamental, but many ads try and say too much. Stop and consider “what’s in it for me?” from your customer’s point of view. List your customer’s benefits in order of importance, that is, reasons to buy your product or service. And focus on ... http://www.betterbusinessbureau.co.nz/free-resources/10-secrets-to-advertising-that-gets-action-from-your-buyer.html